Fraud is an issue in our modern society that we just cannot escape. Many people know of identity theft, online scams, and other measures of deception online, but what is bot fraud? Can robots really be fraudulent?
Yes, robots can be created to steal identities online and pose many other threats to those who use the internet regularly. Our modern society relies heavily on technological advancements, computers, and the internet. Our reliance on tech allows fraud in the digital advertising arena to flourish. Bots can be utilized to raise numbers in website controls, raise interest levels in advertising, and used to create fraudulent comments on web trafficking sites.
Bot fraud is also referred to as ad fraud. It is an online program that creates and serves ads that will not be able to be viewed by a human. Researchers have found websites that carried only a bot audience. When looking into nearly three million websites, researchers found one thousand websites to be fraudulent. Bot fraud reaches legitimate websites created by legitimate organizations but inflate the audience of the website by between five and fifty percent.
Bot fraud can bring in between $250,000 to $42 million depending upon the organization and the amount of bots being utilized in the fraud scheme. The average profit is $10 million per user. The highest amount of bot fraud is called ‘sourcing traffic’. Sourcing traffic has three times the percentage of bot traffic. In 2015, researchers found that advertising personnel utilize bots for between 3% and 37% of their online traffic, when in 2014 the range was between 2% and 22%. The instances of bot fraud are increasing rapidly as technology advances. The best method of avoiding this type of fraud is to be aware, alert, and involved.
New FAA drone regulationsWith the purpose of keeping the standard of having the safest and most complex airspace in the world, the Department of Transportation’s Federal Aviation Administration released in August a series of regulations for the lawful use of unmanned aircraft systems (UAS) or “drones”.…
Companies to Block Extremist VideosWhile companies are silent on whether rumors over the use of technology to automatically delete extremist content from their sites, it has been confirmed that they have met with the Counter Extremism Project (CEP) to adopt similar measures that Google, Microsoft, and Internet Service Providers used…
What is special about the Samsung Gear 360 VR Camera?The Samsung Gear 360 VR Camera came out two years ago. When it did, it tapped into a market that was emerging - virtual reality. Just like with any new technological gear presenting innovative tech, the Gear 360 VR camera had its drawbacks. Samsung experienced fierce competition from established…Read More
What is Anki Cozmo?Anki Cozmo is one of the smartest toys on the market today. It looks like a real-life Wall-E and is marketed for kids seven years old and older. There are instances in which kids catch their parents playing with the toy themselves. When Anki introduced Cozmo on the market in 2016, it was not…Read More
Spy Camera AOBO Mini 720P Wireless Nanny CamAOBO has one of the best wireless nanny cams on the market today. Its Mini Wireless Nanny Cam records 720P video is viewable on any device over a Wi-Fi connection. The AOBO Mini Cam is the world’s smallest high-definition camera that’s perfect when you need a hidden cam to record videos.…Read More
Atolla 7-Port USB 3.0 Hub (CH-207U3)For times where you just don't have enough USB ports available, the Atolla 7-port USB 3.0 comes to the rescue. The Atolla CH-207U3 USB 3.0 hub gives you 7 more external USB 3.0 ports to use as you wish. Each port supports transfer speeds of up to 5GBps, as well as a charging current up to 1.5A,…Read More
Jabra Elite Sport True Wireless HeadphonesThe Jabra Elite Sport is a rival of the Apple AirPod in many ways, but it also wins over the AirPod in certain aspect. Battery life, for one, is a huge win for Jabra. Where Apple's offerings only net you 2 hours per charge, the Jabra Elite Sport has an estimated battery life of 4.5 hours, which…Read More
RFID Blocking Passport HolderYou probably think that you're protecting your credit card numbers well enough. You probably take care not to use them to shop online and you make sure not to give them to strangers. After all, with all the credit card fraud crimes finding their way into the news these days, you're easily…Read More
NowPresso Portable Espresso MachineThe words "avid traveler" and "coffee lover" don't always go well together. Many times on your travels, you'll end up getting subpar coffee because well, it's better than no coffee at all. Even if you bought your own portable espresso machine, it's not exactly the…Read More
The Wunderlich Screen ExtensionThe Wunderlich Screen Extension surpasses most windscreens by its exceptionally aerodynamic and large shape. Most bikes seem to have aerodynamic designs, but very few were designed in a wind tunnel. Poor windscreens do not protect from discomfort such as fatigue, a sore neck from the turbulence…Read More
MS1 Military Watch SetThe design of MS1 military watch set was adopted from the inside look of a cockpit in a military aircraft. That look that you see from the collection of gauges and dials with striking but straightforward designs in a gunship is the one that has produced the beautiful, classic timepieces. The idea of…Read More
Four new gadgets from cool gadgets.comIf you wanted to know what’s new and what’s cool in the tech and gadget world, this is your destination. Here are four new gadgets from Coolgadgets.com AOC 27-inch C2789FH8 If you are looking for a brand new monitor to replace your old one, then look no further. This monitor gives you a…Read More
Three Useful Gadgets You Can Find On zazzle.comTechnology is the heartbeat of the world. Since time immemorial, we have depended on gadgets to make our lives and work easier. The internet has revolutionized how we source gadgets, and it connects us to the manufacturers of various gadgets from all over the world. One of the leading e-commerce…Read More
The Octobot created by Harvard scientistsA new generation of new robots has started with the creation of the first autonomous and entirely soft robot. The Octobot, created by a Harvard University team have created a chemical reaction that allows the 3-D printed robot using their knowledge and expertise in robotics, mechanical engineering,…Read More
What is Pearl RearVision?Remember the last time you got into this super cool car of a friend of your parents that had a rear-view camera that allowed him to park more easily? There was a screen on the car’s dashboard that showed if the space was good enough to park and it basically was a video of whatever was behind…Read More
The EcoQube Air reduces stale airMost of the Western world spends the day inside at a desk, which makes access to fresh air practically impossible. Lunch breaks can help, but you’re still looking at spending most of your day indoors. Luckily, the EcoQube presents an excellent solution on a number of levels. The EcoQube is…Read More